Although your area rug may look clean, allergens, sand, dirt, dust, and hair are all trapped in the fibers of your area rug… too deep for any vacuum to effectively penetrate. Over time, the abrasive qualities dust, dirt, and sand will shorten the life of your rug. To remove this trapped dirt, it is recommended that you have your area rug professionally cleaned every few years, depending on the amount of wear and traffic. Regular professional cleaning prolongs the life and beauty of your area rug allowing it to last for many generations. Persian Rugs & More has been cleaning rugs for over 20 years and our multi-step cleaning process is the most competitive in Lynchburg.